Dirtsurfer attended the Dirt de Femme last weekend — it was an opportunity to put our brand and designs in front of our audience and get a sense of how popular these designs are going to be. The Dirt de Femme is an all-women's mountain bike event in Canberra and the weather gods smiled down and gifted all a perfect day.
We only had a handful of our designs on hand but there was great interest in what was there. Hard to say which design was more popular but certainly Shred Betty, Rainbow, Plaid to the Bone, Tropicana and Tommy were all a hit. Just wait until they see the rest of them...
Pushys were also having their massive carpark sale and we manufactured a quantity of Custom branded Dirtsurfers for this sale also.
All in all and excellent start.